When I was cleaning out a bunch of old “How” design magazines, this photo caught my eye. Here was the caption that accompanied it: When design firm Maddock Douglas Inc. of Elmhurst, IL, took over more space last December, the staff brainstormed ways to announce the expansion. Instead of leaving it vacant during renovations, creative […]
The day I spotted this truck downtown, it had drawn a small crowd of people discussing the truck and taking pictures. It’s a great attention-grabber!
Imagine art like this on a bookstore’s sidewalk, celebrating the arrival of a new child’s book. Wouldn’t that be a wonderful way to peak interest if the theme changed periodically?
Why wouldn’t every office supply store and copyshop take advantage of attention grabbing, street marketing tools similar to these?
Sidewalk sandwich-signs; what an inexpensive, targeted way marketing tool. And when done right (such as these examples), they needn’t look tacky. This multi-color chalk board is lively, interesting and, if you advertise an inexpensive, impulse item like upscale (or inexpensive) coffee, tea, etc., this is an almost certain traffic builder. (This particular board is a […]