Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
The way this insert pops out at you makes it impossible to ignore. Plus, the slight crease between the pages perfectly illustrates the main selling message.
Newspapers never used to allow us to run ads without borders around them. So they must have purchased the entire page and filled top and sides with throwaway, dummy news.