Why wouldn’t every office supply store and copyshop take advantage of attention grabbing, street marketing tools similar to these?
Much of the no-cost guerilla marketing (like posters stuck to light posts or stickers on street signs) is invasive, unsightly, annoying and ought to be illegal. But this effort by Polo mints is anything but ‘tasteless’ (pun is intentional). Here is more about this no-cost branding campaign…
This fella wore the shirt at a large ‘business start-up’ event where nearly everyone would obviously need his services. Way more creative and attention-grabbing than merely handing out business cards. And not as expensive or intrusive as a billboard or poster.