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Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
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shipping box promotion marketing chewy
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Shipping Box Doubles as a Cat Toy for Social Media Sharing | Chewy

To print this simple marketing message on the bottom of the shipping box cost nothing. But it is a inviting way to get customers talking about Chewy.com on social media.
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Cross Promotion Advertising

This ad is pretty dated but is a good example of shared marketing and endorsement — a wonderful marketing tool. It’s easy to find examples with movies, restaurant chains and soft drink brands but difficult to find smaller businesses that do this well. If you know of examples, please send a link in the comments […]

share a coke personalized bottles campaign
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Share a Coke Personalized Bottles Campaign

Here is another piece in this campaign that also appeared both in print and on billboards…

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