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Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
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Everything about this small, web banner ad works wonderfully: the sad, cowering dog image, asking a question and using the word “hero” in the short headline, and positioning the Donate Now button perfectly. And including a suggested donation amount works well in these horizontal versions… To complete the appeal, here is a snapshot of the […]

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