Zipline Brewing generated a lot of free PR and community goodwill when they partnered with Omaha’s Henry Doorly Zoo to raise funds of conservation projects. Here are just a sampling of the free press buzz they received…
▲ The Zoo’s web site
▲ Local newspaper
What a clever way, unpretentious way to generate a lot of buzz (I’ve seen it on all the major newswires). And it’s perfect for a hardware store. It even doubles as a float in local parades!
Free Whopper in exchange for your unwanted holiday gifts. Promo ran the day after Christmas with gifts getting donated to charity and promoted with this clever, no-words video…