Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
Milka appear to be superstars when it comes to creative sampling: Source: http://www.promosapiens.be/index.php/sampling-milka/ In the following promo, strangers must hold hands to connect the cow to the machine in order for chocolate bars to dispense: Source: http://www.psfk.com/2013/09/milka-hand-holding-vending-machine.html, http://www.brandingmagazine.com/2013/09/09/hold-a-hand-receive-a-milka-bar/ And here is an adorable Milka commercial that plays on the purple cow […]
This ad is pretty dated but is a good example of shared marketing and endorsement — a wonderful marketing tool. It’s easy to find examples with movies, restaurant chains and soft drink brands but difficult to find smaller businesses that do this well. If you know of examples, please send a link in the comments […]