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Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
https://www.joeinfo.com

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Managing Social Reviews | Nature’s Good Guys

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Rather than leaving it to chance, this is a great example of how to get out in front of possible negative reviews and turning lemons into lemonade. This card was included in the packaging with our order…

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The clean, bold look of this packaging is hard to ignore. But what may be even more impressive is the amazing online PR that Zipline Brewery generated to announce this new brew…

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Promotional Stunt | People Flying Over NYC – Chronicle, The Movie

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To market the movie, Chronicle — about 3 guys with superpowers — 3 drones were built to resemble humans and were flown over NY City. This obviously generated a lot of buzz (is this even legal?) and it made for a super interesting promotional trailer.