Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
How can you convey product intangibles like fast and easy to assemble? This is simple puzzle analogy is a smart, attention-grabbing method! But what is may be most interesting about this ad is that it doesn’t mention any of the well-known benefits that IKEA products are known for (decent quality and workmanship, cool Scandinavian designs, […]