How Repetition Attracts Attention | Classified Ad
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Best Ads to Help Generate Big Ideas
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Everything about this small, web banner ad works wonderfully: the sad, cowering dog image, asking a question and using the word “hero” in the short headline, and positioning the Donate Now button perfectly. And including a suggested donation amount works well in these horizontal versions… To complete the appeal, here is a snapshot of the […]
With its short and unexpected headline–surrounded by whitespace, we found it hard to resist clicking on this banner. And the conversational tone of the ad’s landing page does a great job of paying off on the headline and discussing a somewhat uncomfortable topic. To create a sense of urgency, the wording of the landing page’s […]