Doubly brilliant — unexpected (but applicable) positioning in unexpected stores. Here are other uses of this use of creative shelf positioning approach to marketing…
![nike in-store shelf positioning pain reliever](https://www.thebigad.com/wp-content/uploads/2018/01/nike-shoes-pain-relief-section-shelf.jpg)
In-Store Product Positioning in Unexpected Place | Nike
Source:The One Show Awards, 1999