Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
No hard sell or focus on product benefits here but these Winchester use story telling to align the Winchester brand with their target audience’s ’emotional button’ perfectly. The sentences are short and the tone is conversational…
What a wonderful ad for connecting with customers to help them rationalize and justify the purchase. After reading this ad, how can anyone not think that think that buying this care is a practical, smart decision.