Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
Because of copyright issues, we often can’t show images of trademarked products in our advertising. This attractive banner ad does a good job of resolving this quandary.
When you know your high price is going to be a definite ‘elephant in the room’ to overcome, it’s important to focus on value rather than price. Other than in luxury car ads, however, it’s not often that you see a merchant boasting about their high price right in the headline, as this pillow does. […]
Brilliant SEO tactic! IKEA has a site where they’ve renamed products to match commonly searched, ‘longtail’ search phrases. So, does it work to generate traffic? I did a search for ‘what to do if my daughter throws her clothes on the floor’ and the matching IKEA product shows up near the top of page 1 of the Google search results page!