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Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
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Business Card with Real Wool

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Wonderfully Friendly & Noticeable Logo – Barbiere Belgian Ale

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It is easy to imagine this logo as a die cut cut-out roadside sign for a barber shop. (It’s noticeable and unexpected, though perhaps not as irresistible as a beer logo.)

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When High Price is Going to be an Obvious Objection – MedCline $238 Pillow

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When you know your high price is going to be a definite ‘elephant in the room’ to overcome, it’s important to focus on value rather than price. Other than in luxury car ads, however, it’s not often that you see a merchant boasting about their high price right in the headline, as this pillow does. […]