
Try Using this Newspaper as a Blanket (Empathy Advertising) | United Way
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Best Ads to Help Generate Big Ideas

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One of the vintage Hertz ad that immediately neutralized Avis’ very successful ‘We Try Harder’ attack ads. Here was a different ad in that Hertz rebuttal campaign…
Cool campaign…but why the horribly difficult to say or spell brand name?
To prove that Swedish advertising award judges understand and appreciate Swedish work like no one else, three international juries from Asia, Ghana and Latvia were invited to re-judge the previous year’s winners. Revised annuals were sent to all Swedish agencies and new diplomas were sent to all winners.
(What a brilliant way to generate […]
