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Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
https://www.joeinfo.com

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IKEA Names Products After Common Web Search Phrases

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Brilliant SEO tactic! IKEA has a site where they’ve renamed products to match commonly searched, ‘longtail’ search phrases. So, does it work to generate traffic? I did a search for ‘what to do if my daughter throws her clothes on the floor’ and the matching IKEA product shows up near the top of page 1 of the Google search results page!

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Interactive Web Banner Illustrates Message

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In its default frame, there is very little about this banner ad that captures attention. And that’s a shame because when you mouse over it, there is a very impressive illustration of the benefits of subscribing to this magazine…

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Shipping Box Doubles as a Cat Toy for Social Media Sharing | Chewy

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To print this simple marketing message on the bottom of the shipping box cost nothing. But it is a inviting way to get customers talking about Chewy.com on social media.