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Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
https://www.joeinfo.com

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email reply that invites response
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Email Response that Invites Action | UpCity Directory

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After sending a site-submission request to UpCity web directory, I received this reply, asking me to click through to the agent’s calendar to reserve an appointment time. This approach seemed more inviting than the standard “please respond with when you’re available to talk” response. And it minimizes playing phone-tag.

value of white space and short headline to stand out
best web and email marketing best small ads & classifieds

Shocking Headline for Small Banner Ad | ClearRear

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With its short and unexpected headline–surrounded by whitespace, we found it hard to resist clicking on this banner. And the conversational tone of the ad’s landing page does a great job of paying off on the headline and discussing a somewhat uncomfortable topic. To create a sense of urgency, the wording of the landing page’s […]

website exit popup vs retargeting
best web and email marketing

Exit Popups for Visitors Who Leave Site or Abandon Cart

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Retargeting visitors who abandon a website shopping cart (using paid ad placement to follow that customer and display your ads — in an attempt to get them to return) may seem a little too invasive or creepy to some. But ‘exit popups’ can be a more friendly (less invasive) way to take one more shot […]