
Stressing Product Convenience | SONY Tummy Television Mini TV
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Best Ads to Help Generate Big Ideas

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What a bold headline! It’s interesting that the product name isn’t in the headline or bodycopy. And no logo. Just the packaging as an identifier. Addressing product negatives up front (preemptive objection handling) is a great way to build credibility, demonstrate transparency, and proactively address any doubts or hesitations the customer may have. This approach […]
The entire purpose of this product was written to stress 1) how convenient it is and 2) how much fun it is. The writer threw all seriousness out the window and simply wrote to have fun… Headline:
Pee Wee Tee Vee Body copy:
Climb upon my knee, Sony boy. The 4″ Sony pee […]
