Clever Ads to Help Generate Big Ideas
Find New Uses for Your Products or Services | Waffles for Lunch 
Attention-Grabbing, Personable Posters | This Is New York 
Clever, Memorable Product Packaging | Sausage and Son 
Hand Lettered Mailing Envelopes (or Packaging) 
Irresistible Magazine Cover | New York Magazine Panic 
Challenging the Competition | All Birds Open Letter to Jeff Bezos 
Great Sports Team Logos 
Public Bathroom Locator (with Ratings) App | Charmin Sit or Squat -
Public Service Announcement | Italians Alerting Americans to Seriousness of Coronavirus -
Promotional Stunt | People Flying Over NYC
Exit Popups for Visitors Who Leave Site or Abandon Cart 
Grabbing Customers from Your Competitors | Auto Dealer Billboard 
Jumping in Front of Customers Who Are Searching for Your Competitors 
Co-Marketing that Naturally Makes Sense | Snickers & ProFlowers 
Intentional Errors in Advertising | Snickers 
Newspaper Cover Intentionally Left Blank | Humphrey, NE Democrat 
Intentionally(?) Misspelled, Homemade Road Sign | Land 4 Sale 
Oversized Building Mural | 1937 Cover of Britain's Sunday Sun Newspaper 
Hit Your Market While It's Hot | Nutrisystem and Weight Watchers 
Interactive Print Ad | How to Open a Carlsberg Beer 
Interactive Direct Mail Piece with Holiday Theme | Evolve 
Interactive (Rather Than Passive) Advertising | Gusto 
Principal of Reciprocity Direct Mail Example | Catholic Relief Services 
Pay It Forward Direct Mail Campaign | Nielsen Survey 
Sponsor a Fun, Creative Event | Botswana Dengenzela Bike Race Event
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