- Visual Metaphor - Jeep Rugged, Adventurous, Offroad
- How to Show Quality - Espiritu Shoes
- Friendly Competition Billboard Challenge - Oatly Oat Milk
- Turning a Negative into a Positive - Snowbird Ski Resort
- Visual Metaphor - Volkswagen Small Spaces Classified Newspaper Ad
- 'Ship Sinking' Billboard - Titanic Imax Movie
- Funny Moving Company Ads - Vice the Mover
- Hertz Rebuttal Ads to Avis -
- Countering Negative Reviews - Oatly Oat Milk
- Visual Metaphor - Verizon Billboard with Edges of Words Cut Off
- Memorable Way to Marry Your Message with Your Product - Dollar Shave Club
- Great Example of Visual Metaphor - Police Office on Lookout from Corner Ceiling
- Stressed business man gets a call from his wife | Polaroid 1996 commercial
-
Amazing social media ad | IAmTimGray
- Public safety ad and commercial - car dropped off 10 story building | Mobil Oil
- Apology advertisement | AT&T
- Establishing credibility, expertise, trust | Lanson Wines
- Apology advertising | Avis
- Great 'BEST' Product Headline | BestReviews
- How to demonstrate an intangible benefit | BMW
- Bullet point benefits | Apple
- Quiz-style advertisement | Allstate questionaire
- How to Convey 'Easy to Assemble' | IKEA puzzle piece billboard
- Share a Can of Coke
- Endearing, Funny, Motivating Nike Commercial | Old Man Running
978