Best Ads to Help Generate Big Ideas
Great headline–and it really supports the image and the insightful (no pun intended)introduction that immediately addresses the #1 reason people don’t get regular eye exams. And wonderfully folksy, conversational copy: “All that time we might have been seeing lots better.”
Background on this campaign from Wikipedia:
Shots of elderly Georgian farmers were interspersed with an off-camera announcer intoning, “In Soviet Georgia, where they eat a lot of yogurt, a lot of people live past 100.” Each shot had a caption at the bottom, which would tell the audience the farmer’s name and his or […]
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