Best Ads to Help Generate Big Ideas
Great headline–and it really supports the image and the insightful (no pun intended)introduction that immediately addresses the #1 reason people don’t get regular eye exams. And wonderfully folksy, conversational copy: “All that time we might have been seeing lots better.”
Here are a couple more ads in this humorous campaign…
Here are a couple more commercials in the classic Avis campaign… And here is a wonderful video of how this campaign came about…
Here is the copy: I had my own way of tackling. I used to grab the whole backfield, then i threw guys out until i found the one with the ball. When i started drinking beer i did the same thing. And this is the one i’m holding on to, Light beer from Miller. It […]
Written by the legendary copywriter Neil French
Headline is a brilliant merging of humor, angst and empathy. A perfect branding ad!
The entire purpose of this product was written to stress 1) how convenient it is and 2) how much fun it is. The writer threw all seriousness out the window and simply wrote to have fun… Headline:
Pee Wee Tee Vee Body copy:
Climb upon my knee, Sony boy. The 4″ Sony pee […]
The UK discount cellphone retailer Carphone Warehouse is so committed to helping you save you money, they’ve even devised this “el cheapo” way for you to economize on Valentines Day flowers!
