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The Ultimate Proof of Claim | Volvo Suspended Above Ad Writer

Body Copy:
That’s me, lying rather nervously under the new Volvo 740.

For years I’ve been writing in advertisements that each spot weld in a Volvo is strong enough to support the weight of the entire car.

Someone decided I should put my body where my mouth is. So we suspended the car and I crawled underneath.

Of course the Volvo lived up to its reputation and I lived to tell the tale.

But the real point of the story is this; the Volvo 740 may have a different body shape, a fast and frugal new engine, a new interior and a new suspension system, but in one respect it’s just like the Volvos of yore.

It’s so well built you can bet your life on it.

I know. I just did.


Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]

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