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Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
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Turning a Negative into a Positive – Snowbird Ski Resort

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Can you imagine a more effective way to turn a negative review into a positive selling point?

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Classic Volvo Commercials from the 1960s and 1970s

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Watch TV commercials today and the thought of producing something of quality can be overwhelming. But even though the Volvo commercials of the 1960s and 1970s were technically simple compared to today’s standards, they were cleverly written and shot, entertaining to watch, memorable, product-driven and did an excellent job of communicating their features and benefits. […]

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Newlywed groom’s first home cooked meal | Alka Seltzer commercial

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One of the best ads of all time (along with I can’t believe I ate the whole thing!, Mamma Mia, that’s a spicy meatball and Try it. You’ll like it!). Here is a bit of the history behind this commercial: https://www.nytimes.com/2002/04/06/business/marvin-honig-an-ad-talent-is-dead-at-66.html And here is the copy:
Our first home-cooked meal. I’m glad you liked […]