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Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
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ikea named products after common online search phrases
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IKEA Names Products After Common Web Search Phrases

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Brilliant SEO tactic! IKEA has a site where they’ve renamed products to match commonly searched, ‘longtail’ search phrases. So, does it work to generate traffic? I did a search for ‘what to do if my daughter throws her clothes on the floor’ and the matching IKEA product shows up near the top of page 1 of the Google search results page!

fun amazon storefront - fur belly
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Fun, Amazon Storefront | Fur Belly

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The page is attractive, informative and fun. And the label illustrations are perfect tie-ins for each of the supplements!

getting in front of customers searching for your competitors
best web and email marketing best guerilla marketing

Jumping in Front of Customers Who Are Searching for Your Competitors – ZenDesk

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Aware that potential customers often search for “what’s an alternative to (fill in the blank)?”, ZenDesk built a mini site at the domain ZenDeskAlternative.com.