open letter from All Birds to Jeff Bezos
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Challenging the Competition | All Birds Open Letter to Jeff Bezos

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When Amazon made a cheap knockoff that appears to look like All Birds’ most popular product, All Birds wrote an open letter to Jeff Bezos, challenging them to copy the less obvious (but extremely important) features, as well. Read the full All Birds letter here.

Source:https://medium.com/@joeyzwillinger/dear-mr-bezos-e691f6d6d705

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Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
https://www.joeinfo.com

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Simply amazing… and viewed over 55 million times on youtube. But, for what it must have cost to produce this, I wonder how they were certain that all the bystanders would sign releases for the video/commercial?