
Idea behind the VW station wagon
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Best Ads to Help Generate Big Ideas

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Here are a few more ads in this unforgettable, emotionally-charged branding/positioning campaign from Perrier in 1989…
Here is the copy: I’m naturally stably being of sound mind and body to hereby bequeath the following: To my wife, Rose,
who spent money like there was no tomorrow, I leave 100 dollars
and a calendar. To my sons, Rodney and Victor,
who spent every dime I ever gave them on […]
Here are other brilliant, old, VW commercials that were equally awesome… You may also be interested in seeing some of the great VW print ads from the 1960s and 70s.
