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Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
https://www.joeinfo.com

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email reply that invites response
best web and email marketing

Email Response that Invites Action | UpCity Directory

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After sending a site-submission request to UpCity web directory, I received this reply, asking me to click through to the agent’s calendar to reserve an appointment time. This approach seemed more inviting than the standard “please respond with when you’re available to talk” response. And it minimizes playing phone-tag.

great product comparison headline bestreviews
best web and email marketing

Great ‘BEST’ Product Headline | BestReviews

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What a great PPC (pay per click) headline! And–even though it is a boilerplate headline–it obviously must be working very well because here are some of their others (spoiler–there are no clear winners on the pages I visited)…

cleverly worded form action button
best web and email marketing

Cleverly Worded Web Banner Action Button | Athena Health

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Rather than ‘Submit’ or ‘Buy Now’ or ‘Add to Cart’, the unexpected wording of this form button seems more friendly and encourages clicking… wouldn’t you agree?