Best Ads to Help Generate Big Ideas
It’s amazing how there are very little (if any) copy in these gorgeous layouts and the people are often not even using the product! They rely strictly on appealing to the market’s longing for freedom, toughness, individualism, comradery, and independence. Here are other print ads in this campaign that supported their billboards and tv commercials…
Great headline–and it really supports the image and the insightful (no pun intended)introduction that immediately addresses the #1 reason people don’t get regular eye exams. And wonderfully folksy, conversational copy: “All that time we might have been seeing lots better.”
Like all 1960 advertisements from DDB advertising agency (VW, Avis, etc.) this attention grabbing illustration matched with the all-lowercase, blunt headline creates powerful intrigue. (They chose the opposite of a safe, expected, and unremarkable headline like ‘8 Inexpensive to keep the kids quiet…’) And the conversational body copy is a joy to read: 8 cheap […]
Not sure if this is a mailer or social media advert. The beautiful piece is so warm, inviting and friendly, however, that it would work wonderful in many different applications. Their portable kitchen, cups, and every element of the shop benefits from wonderfully consistent branding.
This waste bin would be a fabulous design […]
Pretty bold advertisement! It makes light of the product’s negative association while also demonstrating a product benefit.
Nice example of visual typography – where how the words are displayed carries the weight of communicating the message.
Here are a couple more ads in this humorous campaign…
What a bold headline! It’s interesting that the product name isn’t in the headline or bodycopy. And no logo. Just the packaging as an identifier. Addressing product negatives up front (preemptive objection handling) is a great way to build credibility, demonstrate transparency, and proactively address any doubts or hesitations the customer may have. This approach […]
