Best Ads to Help Generate Big Ideas
Great headline–and it really supports the image and the insightful (no pun intended)introduction that immediately addresses the #1 reason people don’t get regular eye exams. And wonderfully folksy, conversational copy: “All that time we might have been seeing lots better.”
Pretty bold advertisement! It makes light of the product’s negative association while also demonstrating a product benefit.
What a powerful way to drive home the fact that fires happen fast!
The story behind this brilliant Xerox copier spot is even more crazy than the commercial itself!
Apparently, the first commercial featured a little girl making copies for her father. After it first aired, however, competitors complained to the FTC that it had been faked.
So the creative behind the spot, George Lois, invited […]
And this brilliant ad was supported with brilliant print ads like these. (The failure of this ‘indestructible’ campaign was, however, that everyone mistakenly associated those gorilla spots with Samsonite luggage rather than American Tourister!)
This is just one of a crazy amount of brilliant Volvo commercials and ads from the 1960s and 1970s.
