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MARLB0R0 Print Ads 1970s

It’s amazing how there are very little (if any) copy in these gorgeous layouts and the people are often not even using the product! They rely strictly on appealing to the market’s longing for freedom, toughness, individualism, comradery, and independence. Here are other print ads in this campaign that supported their billboards and tv commercials…

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Great Example of Lifestyle Branding Advertising | MARLB0R0

Coke, Harley Davidson, California Cooler, Nike and even Winchester ammunition have succeeded with identity-based or lifestyle marketing–where a product is synonymous with a feeling or emotion. Product attributes or features are rarely, if ever, mentioned. In addition to their legendary print ads and billboards, here were other TV commercials in this campaign…
And here […]

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Authenticity and Credibility in Advertising Design | Dannon Yogurt

Background on this campaign from Wikipedia:
Shots of elderly Georgian farmers were interspersed with an off-camera announcer intoning, “In Soviet Georgia, where they eat a lot of yogurt, a lot of people live past 100.” Each shot had a caption at the bottom, which would tell the audience the farmer’s name and his or […]