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Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
https://www.joeinfo.com

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best web and email marketing

Quick Marketing that Refers to Current Event | Dunkin Donuts

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Email Response that Invites Action | UpCity Directory

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After sending a site-submission request to UpCity web directory, I received this reply, asking me to click through to the agent’s calendar to reserve an appointment time. This approach seemed more inviting than the standard “please respond with when you’re available to talk” response. And it minimizes playing phone-tag.

stand out in search result pages
best web and email marketing

Standing Out From Crowd in Search Results By Owning USP | the Joint Chiro

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Callout #3 in screen snapshot above:
The Joint Chiropractic stands out from all the clutter on the search engine results page (SERP) by focusing on their $29 initial visit offer. And this Unique Selling Point (USP) is consistently ‘claimed’ whether you go to the national franchisor site or click through to the local listing page.

Also worth mentioning on the Google SERP page above are:
Callout #1: The importance of claiming and monitoring your Yelp listing. Yelp consistently ranks highly for many local searches.

Callout #2: Another way to stand out from the crowd on Google SERP page: Mention in your page title that the information on your site is current (since so much on the web is outdated).