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Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
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Shipping Box Doubles as a Cat Toy for Social Media Sharing | Chewy

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To print this simple marketing message on the bottom of the shipping box cost nothing. But it is a inviting way to get customers talking about Chewy.com on social media.

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Buyback Friday | IKEA’s Big Push for Sustainability

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To promote sustainability, IKEA offered ‘BuyBack Black Friday’ to customers in a select 27 countries. Old IKEA furniture was bought back for up to 50 percent of its original price and then resold as second-hand furniture, donated, or recycled.