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Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
https://www.joeinfo.com

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Online advertising has to grab the eyeballs fast — either by including something irresistible (puppy photo) or unexpected or using great headlines (think ‘clickbait’). And what makes Google AdWord even more difficult is that you are so limited in the number of characters allowed in the copy. Above are two different AdWords placements that we […]

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‘Let’s Protect This’ (right next to the add to cart qty field) seems so much more ‘clickable’ than a more expected, standard and boring field label, such as ‘Add Extended Warranty.’ This friendly phrase, however, would have been even more brilliant if it was being used by Lowe’s (Let’s Build Something Together) rather than Home […]