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Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
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Newlywed groom’s first home cooked meal | Alka Seltzer commercial

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One of the best ads of all time (along with I can’t believe I ate the whole thing!, Mamma Mia, that’s a spicy meatball and Try it. You’ll like it!). Here is a bit of the history behind this commercial: https://www.nytimes.com/2002/04/06/business/marvin-honig-an-ad-talent-is-dead-at-66.html And here is the copy:
Our first home-cooked meal. I’m glad you liked […]

french school kids playing - perrier print ad
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Emotional Story Telling | Perrier

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Here are a few more ads in this unforgettable, emotionally-charged branding/positioning campaign from Perrier in 1989…

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Stressed business man gets a call from his wife | Polaroid 1996 commercial

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A great commercial that must have gotten shared a lot. But without mentioning low price, ease of use, fast developing, or some other benefit at the end, I wounder how many viewers could recall the sponsor. Was it Polaroid camera? Or was it Kodak film?