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Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
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Mamma Mia that’s a spicy meatball | Alka Seltzer commercial

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One of the best ads of all time (along with I can’t believe I ate the whole thing!, Try it. You’ll like it and Newlywed groom’s first home cooked meal). Here is a bit of the history behind this commercial: https://www.nytimes.com/2009/02/25/movies/25zieff.html and https://www.latimes.com/archives/la-xpm-2003-mar-03-me-grace3-story.html

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1970s American Tourister Luggage Gorilla Commercial

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And this brilliant ad was supported with brilliant print ads like these. (The failure of this ‘indestructible’ campaign was, however, that everyone mistakenly associated those gorilla spots with Samsonite luggage rather than American Tourister!)

french school kids playing - perrier print ad
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Emotional Story Telling | Perrier

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Here are a few more ads in this unforgettable, emotionally-charged branding/positioning campaign from Perrier in 1989…