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international rejudging of swedish advertising awards
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Swedish Annual Advertising Awards Get Re-Judged

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To prove that Swedish advertising award judges understand and appreciate Swedish work like no one else, three international juries from Asia, Ghana and Latvia were invited to re-judge the previous year’s winners. Revised annuals were sent to all Swedish agencies and new diplomas were sent to all winners.
(What a brilliant way to generate […]

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Volvo’s Great Ads of the 1960s, 70s and Today

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VW (Volkswagen) advertising in the 1960s and 1970s probably gets credit for the most clever and memorable print ads and tv commercials of all time. But many Volvo’s ads of the 1960s, 70s print ads (below) and commercials (https://www.thebigad.com/2021/07/12/volvo-1960s-snow-chase-commercial/) are still, to this day, amazingly hardworking and brilliant…

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Lifestyle Ads | Harley-Davidson

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Just like Coke, Nike and Perrier ads we’ve highlighted, Harley Davidson’s ads do a great job of associating the brand with a desired lifestyle and identity, rather than focusing on product features or benefits. (As a copywriter, these can be the most challenging to write. You have to really know, think and talk like your […]

classic VW ads from the 1960s
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Classic VW Ads from the 1960s

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‘Think Small’ and ‘Lemon’ may be the most famous of the classic VW ads created by DDB designer Helmut Krone and his writers, but all of them were clever and brilliant! Here are just a few…

You may also be interested in seeing some of the great VW commercials from […]