example of a great headline - nytimes hiking boots
best web and email marketing

Believable, relatable headline that ends with a ‘zinger’

Including specifics, like ’46-mile’ hike, make this headline believable. And the headline is relatable since anyone in the market for hiking boots can certainly relate to the pain of blisters and feeling exhausted. And it’s hard to ignore with the shocker at the end. That forces you to want to read more. So this headline […]

volvo 340 product features vs US presidential limo print ad
best print ads

Highlight Product Features | Volvo 340 vs. US Presidential Limo Comparison

Copy Above:
Which Car Would You Expect to Have More Safety Features? The President’s special edition Cadillac as supplied by the US Secret Service? Or the Volvo 340 as supplied by your local dealer? Well, though the Limo may have the most spectacular features, the Volvo has the most sensible. Admittedly it doesn’t have […]