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Randy is a print designer, web developer, graphic illustrator, copywriter, and advertising fanatic based in Asheville, NC. Have ad-related questions, comments or possible projects you'd like to discuss? Email [email protected]
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Stressed business man gets a call from his wife | Polaroid 1996 commercial

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A great commercial that must have gotten shared a lot. But without mentioning low price, ease of use, fast developing, or some other benefit at the end, I wounder how many viewers could recall the sponsor. Was it Polaroid camera? Or was it Kodak film?

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Great Example of Lifestyle Branding Advertising | MARLB0R0

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Coke, Harley Davidson, California Cooler, Nike and even Winchester ammunition have succeeded with identity-based or lifestyle marketing–where a product is synonymous with a feeling or emotion. Product attributes or features are rarely, if ever, mentioned. In addition to their legendary print ads and billboards, here were other TV commercials in this campaign…
And here […]

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great commercials & videos

Try it. You’ll like it! – Alka Seltzer commercial

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One of the best ads of all time (along with I can’t believe I ate the whole thing!, Mamma Mia, that’s a spicy meatball and Newlywed groom’s first home cooked meal). Here is a bit of the history behind this commercial: https://adage.com/videos/i-cant-believe-i-ate-the-whole-thing/29 Here is the copy:
I came to this little place. Waiter says, […]