Best Ads to Help Generate Big Ideas
Great headline–and it really supports the image and the insightful (no pun intended)introduction that immediately addresses the #1 reason people don’t get regular eye exams. And wonderfully folksy, conversational copy: “All that time we might have been seeing lots better.”
Like all 1960 advertisements from DDB advertising agency (VW, Avis, etc.) this attention grabbing illustration matched with the all-lowercase, blunt headline creates powerful intrigue. (They chose the opposite of a safe, expected, and unremarkable headline like ‘8 Inexpensive to keep the kids quiet…’) And the conversational body copy is a joy to read: 8 cheap […]
It’s interesting how the narration in this classic commercial is written almost like a problem on a math test… Mr. Jones and Mr. Krempler were neighbors.
They each had $3,000.
With his money, Mr. Jones bought himself a $3,000 car.
With his money Mr. Krempler bought himself a new refrigerator, a new […]
Here is the copy: I’m naturally stably being of sound mind and body to hereby bequeath the following: To my wife, Rose,
who spent money like there was no tomorrow, I leave 100 dollars
and a calendar. To my sons, Rodney and Victor,
who spent every dime I ever gave them on […]
One of the best ads of all time (along with I can’t believe I ate the whole thing!, Mamma Mia, that’s a spicy meatball and Try it. You’ll like it!). Here is a bit of the history behind this commercial: https://www.nytimes.com/2002/04/06/business/marvin-honig-an-ad-talent-is-dead-at-66.html And here is the copy:
Our first home-cooked meal. I’m glad you liked […]
