Best Ads to Help Generate Big Ideas
Like all 1960 advertisements from DDB advertising agency (VW, Avis, etc.) this attention grabbing illustration matched with the all-lowercase, blunt headline creates powerful intrigue. (They chose the opposite of a safe, expected, and unremarkable headline like ‘8 Inexpensive to keep the kids quiet…’) And the conversational body copy is a joy to read: 8 cheap […]
It’s amazing how there are very little (if any) copy in these gorgeous layouts and the people are often not even using the product! They rely strictly on appealing to the market’s longing for freedom, toughness, individualism, comradery, and independence. Here are other print ads in this campaign that supported their billboards and tv commercials…
In addition to their legendary print ads and TV commercials for this campaign, here were some other attention-grabbing billboards…
Coke, Harley Davidson, California Cooler, Nike and even Winchester ammunition have succeeded with identity-based or lifestyle marketing–where a product is synonymous with a feeling or emotion. Product attributes or features are rarely, if ever, mentioned. In addition to their legendary print ads and billboards, here were other TV commercials in this campaign…
And here […]
A series of very funny, highly targeted, folksy radio ads that really grab your attention! Here is how the Term Provider website introduces him… Who Is Big Lou?
Big Lou® is not a real person. He’s a fictional person used for marketing to represent an ‘every person’ idea. And, just like most of the […]
Great way to build the brand — give away unique, highly visible, branded promotional items.
