value of white space and short headline to stand out
best web and email marketing best small ads & classifieds

Shocking Headline for Small Banner Ad | ClearRear

With its short and unexpected headline–surrounded by whitespace, we found it hard to resist clicking on this banner. And the conversational tone of the ad’s landing page does a great job of paying off on the headline and discussing a somewhat uncomfortable topic. To create a sense of urgency, the wording of the landing page’s […]

addressing the high-price objection
best web and email marketing

When High Price is Going to be an Obvious Objection – MedCline $238 Pillow

When you know your high price is going to be a definite ‘elephant in the room’ to overcome, it’s important to focus on value rather than price. Other than in luxury car ads, however, it’s not often that you see a merchant boasting about their high price right in the headline, as this pillow does. […]

perfect example of adwords headline copy
best web and email marketing

Perfect AdWords Headline Copy | Sandbags

Online advertising has to grab the eyeballs fast — either by including something irresistible (puppy photo) or unexpected or using great headlines (think ‘clickbait’). And what makes Google AdWord even more difficult is that you are so limited in the number of characters allowed in the copy. Above are two different AdWords placements that we […]

emoji in search results listing page
best web and email marketing

Stand Out in Search Results and Email Subject Line with Emojis

With all the chaos fighting for attention on Google’s search results listing page and in your email box, how can you increase your chances of getting noticed? One way may be to include emojis. Their appearance varies between browsers and email clients but… because they are unexpected… they tend to attract the eye. And, fortunately, […]